CLASSROOM 2.0 LIVE webinar "Educational Branding" with special guest presenter, Desiree Alexander

April 23, 2016


00:08 - Peggy George
and we're live!!!

00:28 - Peggy George
Hi Roxanne and Eileen! So glad you could join us today!

00:40 - Peggy George
Paula is taking over now :-)

00:52 - Fern
yup, can hear you fine.

00:54 - roxanne clement
Morning. So glad to be able to come. it's been awhile

00:55 - Eileen
😄

01:04 - Peggy George
http://www.educatoralexander.com/ (Desiree Alexander’ website)

01:20 - Peggy George
Roxanne, we love it when you can join us!!

01:29 - Peggy George
https://www.facebook.com/EducatorAlexander (Desiree Alexander on Facebook)

01:41 - Peggy George
https://twitter.com/educatoralex (Desiree Alexander on Twitter)

01:44 - roxanne clement
so happy to be here!

01:53 - Peggy George
Welcome tam! So glad you could join us!

02:09 - Peggy George
We are so lucky to have Desiree here to share with us today!!!

02:18 - Peggy George
Hi Harvey! Welcome!

02:21 - tam
thank you, peggy! love to be here <3 hello to everyone!

02:42 - Desiree Alexander
OK...haha

02:44 - Tammy Moore
lol

02:45 - Peggy George
I can't wait to learn more about your tech project Desiree and Paula!

02:59 - Peggy George
awesome intro Paula!!!!

03:11 - Desiree Alexander
youtube.com/educatoralexander (Desiree Alexander YouTube Channel)

03:42 - Peggy George
feel free to post any questions you have for Desiree in the chat as we go along and Tammy will ask them on the mic during Q/A

04:24 - Peggy George
at first I thought that branding was the same thing as a digital footprint but it's much more intentional I think

05:10 - Eileen
We need a link if we're on an iPad

05:20 - Peggy George
Tammy can you load the video. Blackboard Collaborate won't let me :-(

05:22 - Peggy George
http://safeshare.tv/v/A6NOYHNkbgU

05:43 - Peggy George
you can all view the video in your browser too

06:45 - Tammy Moore
If yours isn't playing, just click the link and join on in :)

06:50 - Tammy Moore
http://safeshare.tv/v/A6NOYHNkbgU

07:15 - Peggy George
that slide makes me smile (wine slide) :-)

07:31 - @plnaugle(Paula)
Love the video - good overview of what branding is.

07:41 - Peggy George
every kid in the world knows the McDonald's brand :-) even if they can't read!

08:04 - roxanne clement
so true Peggy!

08:13 - Desiree Alexander
Very true!

08:17 - Peggy George
yes! Google is a verb :-)

08:56 - Peggy George
if you want to introduce branding in your school this would be a great video to share with them :-)

09:16 - Eileen
Great video very true!

09:18 - Peggy George
love that video!!!

09:20 - roxanne clement
I find myself so much more thoughtful about what I post and share just because of the power of a brand or social media

09:33 - Sava
Hello! :-)

09:46 - Sava
Hello Dejan!

09:56 - Peggy George
Hi Ben and Sava! Great to see you!

10:04 - @plnaugle(Paula)
Hi Roxanne. How have you been? We haven't connected in a very long time.

10:13 - Peggy George
we don't tend to think of them as our "customers" but they really are

10:25 - Peggy George
hahaha

10:26 - roxanne clement
long story but so glad to be here Paula!

10:58 - Peggy George
please post questions in the chat as we go along and we'll ask them during Q/A

10:58 - @plnaugle(Paula)
@Roxanne, will you be at ISTE this summer?

11:19 - Ben
Hi everyone

11:26 - @plnaugle(Paula)
Hi Ben.

11:34 - Peggy George
that is so true! if we're not promoting ourselves as educators no one else is. AND no one can tell our story like we can!

11:39 - roxanne clement
not sure yet. Alot up in the air.

11:52 - Sheri Edwards
Hello Ben.

12:17 - Peggy George
http://www.educatoralexander.com/educational-branding.html (Desiree Alexander Branding Planning Template and Branding Planning Chart)

12:20 - @plnaugle(Paula)
@Roxanne, we'll need to catch up with each other soon.

12:30 - Peggy George
that link is also in the Livebinder so you can access it later.

12:38 - Peggy George
http://www.livebinders.com/play/play?id=1971457

13:14 - Peggy George
https://www.gaggle.net/speaks/5-ways-to-use-your-schools-website-to-build-a-positive-brand-image/#.Va-VPAmmF_s.twitter (5 Ways to Use your School’ Website to Build a Positive Brand)

13:32 - Peggy George
There are several great webinar recordings about branding in our Livebinder :-)

14:43 - roxanne clement
Teachers are one of the shyest groups I've ever known when it comes to sharing, even though it is one of the most creative areas of education.

15:06 - roxanne clement
unless they are together in a group of trust

15:08 - Peggy George
Is it OK to have your target audience be both professional and personal? Should you mix them?

15:43 - Peggy George
that is so true Roxanne! Teachers tend to be reluctant to "toot their own horns"

15:53 - Patti Ruffing
that's a good question Peggy; I find I don't want to mix personal and professional

16:13 - Peggy George
you can still have a passion, vision and plan even if you are about to retire or already retired :-)

16:17 - roxanne clement
With social media that is a real challenge!

17:44 - Susie @shighley
You definitely exhibit that, Peggy

18:03 - Peggy George
You can see Desiree's example on her website. http://www.educatoralexander.com/

18:11 - Peggy George
thanks Susie :-)

18:51 - Peggy George
Should your photo be part of your brand? (website heading)?

20:17 - Peggy George
I remember some of those silly, crazy names in email addresses many years ago!

20:23 - @plnaugle(Paula)
When branding, be careful not to use your grade level, or current job title because that can change.

20:33 - roxanne clement
I remember not using names too

20:40 - Peggy George
especially with college students who weren't thinking ahead to applying for jobs.

20:51 - Peggy George
that is a great tip Paula!!

21:48 - Peggy George
Is it important to use the same logo/brand on all of your sites?

22:17 - @plnaugle(Paula)
Vicki Davis says if she had known about branding when she first started on social media, she wouldn't have used @coolcatteacher.

22:25 - Peggy George
http://visual.ly/color-emotion-guide (color emotion guide)

23:12 - roxanne clement
I have friends who post casually all over social media and I often wonder about what their professional branding would like as a result.

23:16 - Peggy George
I remember hearing Vicki say that :-) At least it's a respectable brand and everyone knows her as coolcatteacher :-)

23:51 - @plnaugle(Paula)
I used plnaugle when I started on social meida back in 2009 so that people wouldn't immediately know what sex I am.

23:57 - Peggy George
What is the best way to discover what your online brand looks like? Do you just Google yourself?

24:37 - Fern
My first attempt at a YouTube name was crazycatwoman! Not so good for serious business endeavors.

24:49 - Peggy George
haha Fern!

25:06 - @plnaugle(Paula)
Too funny, Fern.

25:09 - Fern
decided to switch to MyEnglishCoach;)

25:14 - roxanne clement
Smiling!

26:06 - Sheri Edwards
Great example, Fern. When social media started, we were all just wondering what to do and testing the water.

26:19 - Patti Ruffing
that is a good point about transparent background

26:38 - Peggy George
Desiree, what's your advice about making your Twitter profile require approval rather than making it public?

26:40 - Peggy George
I tend not to follow people who require permission because I can't learn anything about them before I follow.

26:58 - @plnaugle(Paula)
What budget would you need to start your branding adventure? $50? $100? more?

27:13 - Peggy George
love My EnglishCoach!! :-)

27:45 - @plnaugle(Paula)
Remember to keep you brand name short if you use Twitter. Every character counts.

28:08 - Peggy George
yes Paula!!!!

28:24 - Patti Ruffing
@Peggy, when I first started in twitter back in 2007 i had protected tweets because I was feeling my way and afraid to make mistakes. Then a well known educator put out a tweet when I followed him and asked people if they would follow someone who protects tweets and I wrote to him and told why.

28:31 - Peggy George
by the time you have your ID and a hashtag or two you have little space for your message.

29:10 - @plnaugle(Paula)
Steven Anderson says he shouldn't have used the Twitter handle webclassroom20. Too many characters.

29:47 - Peggy George
Thanks Patti. I know many educators feel that way when they first get started on Twitter. But it's not fair to followers to have to blindly follow them and not know anything about them. And you can't retweet great ideas from a private account.

30:24 - Peggy George
I included several great resources and a video from Steven Anderson in our Livebinder. He has shared some excellent things on branding.

30:58 - Peggy George
being able to schedule posts is a fantastic idea!

31:23 - roxanne clement
Yes please share ways to schedule posts!

31:27 - @plnaugle(Paula)
Branding is about transparency. If you protect things like tweets you are not being very transparent. But I understand we were all nervous when we first started on social media.

31:32 - Peggy George
I've been in webinars where the presenter had pre-scheduled links from the presentation and they popped up all the way through the presentation. :-)

32:01 - roxanne clement
cool

32:27 - Peggy George
that is a great tip about having a bio of various lengths!

32:34 - Peggy George
sometimes you just need a few sentences

32:50 - @plnaugle(Paula)
@Roxanne, on Tweetdeck you can schedule you tweets. Click on New Tweet, when the box opens up, there is a Schedule section you can fill in.

33:13 - roxanne clement
great! Thanks Paula!

33:21 - Peggy George
short bios are also great for when you sign up for new websites and they require a profile description. Save it and copy/paste it. :-)

33:44 - @plnaugle(Paula)
I ran a #4thchat one time will all the questions for the chat scheduled because I was not available for the live chat.

33:55 - Peggy George
http://www.educatoralexander.com/comments (Desiree’ website where you can leave feedback for her about today’ webinar)

34:05 - Susie @shighley
Google voice phone number is great idea

34:20 - Peggy George
that is awesome Paula!! Hadn't thought about scheduling the questions for a Twitter chat! Brilliant!

34:42 - roxanne clement
Does it work for texting too?

35:55 - Sheri Edwards
Seems like Evernote would be a great way to save all these branding items -- ready to go on your device.

35:55 - Peggy George
I always make myself "tech cards" when I go to tech conferences. Different information than what I would have on a professional business card.

36:27 - Peggy George
Great suggestion Sheri!!! I've been saving them in a flagged email account but it would be much easier to do with Evernote!

36:44 - Peggy George
Email: educatoralexander@gmail.com

36:59 - Peggy George
http://www.educatoralexander.com/comments (Desiree’ website where you can leave feedback for her about today’ webinar)

37:38 - Peggy George
Be sure to fill in our Classroom 2.0 LIVE PD survey today if you want a PD certificate. :-) That is separate from Desiree's form. Please do both. :-)

38:13 - Peggy George
I really love Tweetdeck for monitoring people/chats I want to stay on top of

39:08 - Peggy George
I have been advised that it's a good idea to include images in your tweets because they get noticed and retweeted more often!

39:48 - Peggy George
how do you discover what your "brand" is looking like to others?

41:14 - Peggy George
I use RebelMouse to compile all of my tweets and FB posts and it's the ones with images that are prominent! https://www.rebelmouse.com/pgeorge/

42:09 - Peggy George
You limit your options a lot if you keep your twitter profile private. Hard to build a PLN

43:22 - Peggy George
this is a great link (in our Livebinder) http://chrisbrogan.com/my-best-advice-about-personal-branding/ (Chris Brogan: My Best Advice about Personal Branding)

43:25 - roxanne clement
Love that idea Peggy!

43:44 - @plnaugle(Paula)
When I Google myself over 91,000 hits come up. I have to go to the 5th page to find things that are another Paula Naugle. Glad my name is not a common one.

43:45 - Susie @shighley
I couldn't hear what it was that she said she paid $10 a month for

44:00 - Desiree Alexander
Hootsuite

44:01 - Peggy George
wow Paula!!!

44:10 - Susie @shighley
Thanks!

44:11 - Peggy George
was it Hootsuite Susie?

44:19 - Peggy George
yes :-)

44:19 - Sheri Edwards
an aside: when I search for images for visuals, I search including "-pinterest" because Pinterest requires me to sign in to just see the image. I look for free to use always. [Creative Commons]

44:44 - Peggy George
another great tip Sheri! Thanks!

45:03 - Susie @shighley
I think it does. I think Michelle Luhtala uses it for students to text her questions in the library

45:19 - Peggy George
The recipient will see your Google Voice number as the sender. Text messages will be sent through your data plan, as opposed to your text messaging plan, so there won't be any text messaging charges for messages sent to numbers in the US or Canada.

45:36 - Peggy George
https://support.google.com/voice/answer/115116?hl=en

45:38 - Sheri Edwards
I started Twitter to follow/monitor my teen granddaughter, hence @grammasheri So I'll need to rebrand a new name and account.

45:53 - Fern
sorry, irvingfonts.com?

45:58 - @plnaugle(Paula)
Send & receive text messages - Google Voice Help http://bit.ly/22WIytW

46:01 - Fern
couldn't quite understand that

46:17 - Peggy George
https://www.google.com/googlevoice/landing/texts.html Send free text messages from the web or using our mobile app. Replies will be sent to your phone and email.

46:19 - roxanne clement
We just went to DC/New York with 8th grades. We shared our cell # and I received daily tests with pictures from each student that I posted nightly for our parents. But I did hiccup before sharing my cell phone#, another number would have been an idea

46:22 - Desiree Alexander
flaming text

46:38 - roxanne clement
that was daily texts and pictures

46:45 - Peggy George
https://www.youtube.com/c/Educatoralexander (Desiree Alexander’ YouTube Channel)

46:50 - Fern
thanks!

46:55 - Peggy George
any further questions??

47:06 - Peggy George
anyone want to take the mic?

47:25 - Peggy George
hooray for Paula!!!

47:25 - Susie @shighley
This was great; many things to think about!

47:45 - Peggy George
I love that question! How to get started with a consulting business :-)

48:36 - Peggy George
There's a channel dedicated to branding on BAM Radio called BrandED. http://www.bamradionetwork.com/branded/

49:43 - Peggy George
so often if you are a presenter for a free webinar people will ask if you would be willing to do the same presentation for their school and are willing to pay. :-)

49:59 - Peggy George
just exactly what Paula said :-)

50:18 - Peggy George
webinars definitely can lead to face to face workshops that people pay for

50:45 - Peggy George
Excellent presentation Desiree!!! Thank you so much!!!

50:56 - Sheri Edwards
Also can have free info on website, and eBook you create for a fee.

51:00 - roxanne clement
Great ideas. Learned so much to think about

51:02 - Fern
Really fun!! And filled with useful information.

51:02 - SharonGullett #2
loved this session. Now the brainstorming begins. Wonder what my brand will be?

51:04 - Desiree Alexander
I love doing it!!!!

51:16 - Peggy George
we have some great sessions coming up!!!

51:18 - Desiree Alexander
Use the planning documents Fern!

51:21 - @plnaugle(Paula)
Virtual applause for Desiree. Thank you so much for sharing your branding journey with us. :)

51:23 - Desiree Alexander
They help keep you organized

51:27 - Peggy George
Next week is all about Project Based Learning and STEM!!!

51:33 - @plnaugle(Paula)
You got it, Tammy.

51:53 - Peggy George
Nate Balcom organized the March Book Madness project and it was amazing!

51:59 - Peggy George
http://learningrevolution.com

52:15 - Peggy George
Steve is the organizer of so many amazing virtual conferences and projects and all are free!

52:29 - Peggy George
http://tinyurl.com/CR20LIVEFeaturedTeacherNominat

52:33 - @plnaugle(Paula)
Have a great weekend everyone. :)

52:40 - Peggy George
please nominate a Featured Teacher! We love to hear from them!

52:52 - Peggy George
http://tinyurl.com/cr20livesurvey (Classroom 2.0 LIVE survey link to request PD certificates for live or recorded webinars)

53:08 - roxanne clement
So happy to be back with my favorite Saturday morning PLN!

53:12 - Peggy George
the survey should pop up when you log out but you can also click on that link or find the link on our Livebinder

53:21 - Susie @shighley
Thanks so much!

53:22 - Peggy George
So great to have you with us Roxanne! Welcome back!!

53:35 - Sheri Edwards
As always, this has been great!

53:52 - Peggy George
Patti R. is our fantastic team member who sends out the certificates every week!! We are so grateful to her!

54:11 - Patti Ruffing
:)

54:13 - Peggy George
http://www.livebinders.com/play/play?id=1971457

54:32 - Sheri Edwards
Thanks, Patti. Our district offered us pay for outside learning, and these certificates provided proof for me!

54:32 - Peggy George
Huge kudos to Desiree for this great presentation!!

54:50 - Desiree Alexander
THANK YOU SO MUCH!

54:51 - Peggy George
Thank you ALL for joining us today!!!